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 I have seen one ad actually sell not twice as much, not three times as much, by 19.5 times as much as another. Both ads occupied the same space. Both were run in the same publication. Both had photographs. Both had carefully written copy. The difference was that one used the right appeal and the other used the wrong appeal. Ogilvy on Advertising
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The right solutions create positive impressions. As technologies emerge, information increases and business demands more resources to ensure growth companies in the service industries aggressively seek new ways to build distinctive identities. FutureLook represents companies who invest in proven methods to position themselves and their brands firmly in the minds of their customers. You can enjoy the highest probability of success when you partner with us to set your company apart from the competition. cadre offers permanent staffing services in Wisconsin. They engaged the agency to build a distinctive corporate identity that would communicate the company's energy and vitality. The visual appeal and key messages were consistently applied to sales and marketing materials to generate leads and increase opportunities. Financial Services Support Group, Inc., specializes in the installation and service of automated banking equipment. FutureLook developed a new theme that conveyed the benefits of partnering with this service-oriented company. The flavor and design solutions provided painted a unique canvas for the client's strong message and assisted in delivering new customers and reinforcing trust. Fox Graphics provides embroidery and screen printing for a diverse customer base. Seeking a fresh identity to present on all corporate literature and collateral, the client turned to FutureLook. The agency met the client's needs by designing new corporate identity standards for a variety of marketing applications. GMC is a corporation dedicated to the delivery of superior residential property management services. In an effort to seek additional opportunities on a national scale, FutureLook was engaged to develop an identity program and self-promotional direct mail materials. As part of an on-going sales effort, GMC managers use the materials to establish contact with targeted prospects. Since 1993, House of Flowers has presented unique design, wonderful cut flowers, arrangements and exceptional giftware to people who want to celebrate the special moments of any season or any occasion. The Murken Insurance Agency is privately held and is one of the 20 largest agencies in Northeast Wisconsin. They offer a long tradition on serving customers' insurance and financial requirements. FutureLook developed a series of print ads with the objective of increasing name recognition and differentiating this agency from its regional competition. Lara's Tortilla Flats is a privately held specialty dine-in restaurant offering unique international dishes to loyal patrons in its local. FutureLook creates menus and print advertising campaigns to generate restaurant traffic and maintain name recognition in an increasingly competitive market. FutureLook has been effective in meeting the owner's goals to have the restaurant be a first choice destination for authentic cuisine. |
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